Goo Jit Zu Customizable Heroes
Create your own goo-powered fighters with kits like the Hero Creator Bundle. Mix and fill Blazagon and Thrash with unique textures and goo for endless replayability.
Goo Jit Zu Stretch Technology
Each figure stretches up to 3x its size! Whether it’s a hero or a Goo Mobile, Goo Jit Zu toys bounce back every time for battle after battle of squishy action.
Goo Jit Zu No-Mess Sensory Play
Enjoy a new way to play — all the squish, none of the mess. Goo Jit Zu figures provide a clean, satisfying sensory experience that kids can’t get enough of.
Goo Jit Zu Bestselling Stretchy Toys and Goo-Filled Heroes
From create-your-own fighters to epic goo battles on wheels, the most loved Heroes of Goo Jit Zu toys are here. These top picks include interactive kits, battle-ready Smash Strikers, and stretchable Goo Mobiles — everything needed to expand any goo-powered universe. Discover the fan favorites that bring squishy, stretchy action to life in every play session.
Blazagon & Thrash
Make your own goo-powered warriors with the Heroes of Goo Jit Zu Hero Creator 2-Pack! Use the special Creator Chamber to pump three different fillings into Blazagon and Thrash. Each figure can be stretched up to 3x their size and reused endlessly — just empty the goo and start again! Perfect for hands-on play and kids who love customization. Features environmentally conscious paper-based packaging.
Crunchy Blazagon
Meet Crunchy Blazagon — part of the new Heroes of Goo Jit Zu Smash Strikers series! Stretch him, squish him, and activate the Ultimate Smash Weapon by pushing goo into his fist. Watch the internal filling squish and swirl as he powers up! Collect all 5 Smash Strikers including Pantaro, Tygor, the ultra-rare Mantor, and villain Terrorbull. These goo-filled action figures are made for high-impact, stretchable fun.
Turbo Tygor VS Rumble Rock Jaw
The Heroes of Goo Jit Zu universe just got wheels. Turbo Tygor and Rumble Rock Jaw are here in the stretchiest, squishiest Goo Mobiles ever! Battle these goo-powered vehicles head-to-head in this Versus Pack. Stretch them up to 3x their size and watch them snap back into form. Part of Series 1 Goo Mobiles collection — collect them all to complete your stretchy race team!
About Goo Jit Zu
Heroes of Goo Jit Zu is an innovative children’s toy brand created by the Australian company Moose Toys. The toys feature heroes with elastic, super-stretchy bodies filled with various tactile materials such as gel, slime, beads, or sand. When squeezed or stretched, they return to their original shape and offer exciting sensory experiences. These toys not only entertain but also support the development of fine motor skills and sensory perception, making them beneficial for children’s growth.
Each character is a unique hero or villain with its own design, color, and “superpower.” The brand has its own imaginative universe where animals and monsters fight for justice and good. The lineup includes both original characters and licensed figures from popular franchises like Marvel (Spider-Man, Hulk, Venom), DC (Batman, Joker), Jurassic World, and Sonic.
The collectible aspect is one of the key reasons behind the popularity of Heroes of Goo Jit Zu. Each new series introduces characters with new internal effects—ranging from glow-in-the-dark elements to glitter-filled liquids or crunchy textures. This encourages kids to collect the entire lineup, trade with friends, search for rare figures, and eagerly await new releases. The brand also offers battle arenas and exclusive character sets for even more exciting play.
The toys are known for their high quality and durability. They can be twisted, stretched, and squeezed without the risk of damage—they’re built for rough and active play. All materials are certified safe for children, including the internal fillings, which remain contained even under stress. The recommended age is 4 and up, but older kids also enjoy their fun, resilient design.
Heroes of Goo Jit Zu remains one of the most popular modern toy brands. With its successful blend of bright design, unique textures, original storytelling, and collectibility, these stretchy heroes have become beloved companions in children’s imaginative play. The brand continues to rank high on gift lists for active and curious kids around the world.
Hear From Customers
Heroes of Goo Jit Zu consistently performs as a top-selling line in our store. The brand offers a perfect balance of collectibility, sensory appeal, and character design — all of which drive repeat purchases. Parents love the no-mess play, and kids are drawn to the stretchable textures and bold, expressive characters. The licensed crossover figures (like Marvel and Jurassic World) boost shelf interest, and new series releases keep the momentum going. Moose Toys has crafted a franchise that not only entertains but also builds long-term engagement. From a retail perspective, Goo Jit Zu is a standout in the boys’ action category.
Callum Rourke
If your kid loves action figures and sensory play, Goo Jit Zu is an absolute win. My son (age 6) is obsessed — not just with the stretchy characters, but with the different fillings (some are crunchy, some feel like gel). He builds whole storylines and gets completely immersed. I love that they’re durable and mess-free. No broken limbs, no tiny pieces under the couch. Even better, they’ve got familiar characters like Spider-Man and Hulk, so it was easy to hook him. We’ve bought five already — and I suspect we’ll be collecting more. Worth it for the imaginative play alone.
Jinaya B. Torres
From a design perspective, Heroes of Goo Jit Zu is a masterclass in multisensory engagement. The brand taps into the natural appeal of resistance-based play — stretch, squeeze, squish — offering textures that stimulate curiosity and encourage sustained interaction. The internal fillers are thoughtfully varied, providing a unique feedback loop in each figure. Character design is exaggerated and bold, which resonates well with children’s visual preferences. It’s not just a toy — it’s an experience. Heroes of Goo Jit Zu proves that the future of toys lies at the intersection of form, function, and tactile innovation. Truly ahead of the curve.
